UNDERGROUND

In the heart of Perth CBD is Allendale square. After a significant redevelopment and rebrand to the property, a new retail precinct called Underground at Allendale Square needed an identity. The brief was to create an identity that embraced the artisan and vibrant street culture of food, beverage and service retailers.

It consisted of brand identity, signage, event ideation, retail owner/manager photography, interviews, and a broadsheet handout.

Role Senior Art Director
Client Mirvac