The Fievre - a company that creates dark and beautiful room fragrances. The project envolved brand strategy and naming before progressing on to brand identity. After that stage, packaging design was designed using matte blacks with touches of gloss and white. With minimalist sensibilities, the typography references 19th-century engraving sans and serif typefaces to capture a genuine feeling of provenance.
Role Creative Director
Client The Fievre
Photographer Tane Coffin
BENJAMIN CROFT
Sydney Australia