TAME THE BEAST

Wallaby & Waratah Rugby superstar Tatafu Polota-Nau is known for an unmistakable wild signature hair and beard style. Partnering him with VS Sassoon for Men we brought a new male Australian audience to the brand by show casing the power and precision of their men's range.

The campaign was national across all stockists point of sale and had extensive digital adverting.

Role Creative Director
Client VS Sassoon for Men
Strategy Franky Callanan
Photographer Steven Chee