SPEEDO INTERNATIONAL
'Water baby forever' Celebrating 90 years young - features mixed ages and ethnicities celebrating their eternal love of the water. The brief was to reconnect the heart of the brand with the nonathletic love of the water. This international campaign was in the UK, France, Germany, USA, China, and Australia. The campaign involved - positioning, casting, photography, cinematography, campaign guidelines, print, in-store and digital.
Role Creative Director
Brand Speedo International
Photographer Jason Ierace
Strategy Franky Callanan
BENJAMIN CROFT
Sydney Australia