Plaistowe is Nestlé's premium, award-winning couverture chocolate. Briefed to relaunching the tired brand with a contemporary aesthetic and strategy. The creative repositioned Plaistowe as once again a desirable ingredient for commercial chefs.
Role Creative Director
Junior Art Director Paul Ciccarelli
Design Paul Ciccarelli
Strategy Dan Machen
Stylist Gemma Lush
BENJAMIN CROFT
Sydney Australia