LETTERS TO MY MENTOR
A campaign for the youth mentoring nonprofit Raise Foundation. Letters to my Mentor featured five celebrities becoming Raise Ambassadors. Mia Freedman, Ryan Fittzgerald, Mark Beretta, Jean Kittson, and Georgie Gardner. Each reading their letter written for their significant person who supported them through challenges they faced as a young person. The art direction is intimate and thoughtful set in a stripped back rustic set. The campaign was featured on 'The Project' and in 'Marie Claire'.
Role Creative Director
Client Raise Foundation
Art Director Dane Moffat
Strategy Dan Machen
Photographer Diego Lorenzo
BENJAMIN CROFT
Sydney Australia